Case study · Industry
The work focused on site structure and Spanish and English copy for a specific search: “fábrica de transformadores en Argentina.” Use the public search link below to check what Google shows now.
The starting point
Miron already had its site and its work was well presented. The problem wasn't how it looked, but that the pages didn't speak about what a potential customer types when looking for a transformer manufacturer.
To be useful in search, a page needs to clearly address what a buyer is looking for. The work focused each text on the terms buyers use and organized the site's structure.
What was done
The design wasn't touched, since it already worked. All the effort went into structure and content, with Spanish and English treated as two real sites and not as a machine translation.
We reviewed which pages covered similar topics and identified which one best matched each target search.
Each page now answers one specific search, in the language of someone about to buy, not corporate language.
The elements shown in the search result were rewritten, which is where people decide to click or pass.
The English site was worked as an independent site, with its own words and not a literal translation. That way it can compete in its own market, not just inherit it.
The result
This was one of the searches addressed during the project. Open the public Google search to see what appears now; results can vary by location, language and date.
The site moved beyond general company copy and became clearer about what a transformer buyer needs to know.
Tell me about your business and what you'd like to improve. I'll reply with an idea of scope and price.
Check the current Google results:fábrica de transformadores en Argentina
Google results can change by location, language and date. This link shows a live search, not a guaranteed ranking or a Search Console report.
Google search evidence
Each image documents results visible for a specific search and location. Google may show different results depending on location, language and date.
In this screenshot, Miron is the first organic result and is also cited in Google's AI Overview for this search.
Contact
Write to me and I'll reply with a scope idea and a price range. No commitment, and no ten-field forms.
Tell me what your business does, who it serves and what you'd like to improve. I'll reply with an idea of scope and price.
JWEB Replies on business daysHi 👋 I'm JWEB. Tell me what you need and I'll send you a scope and price idea.
