Case study · Healthcare
When Dr. Bárbara joined, the clinic added pediatric ultrasounds to its services. A dedicated landing page was created and reached first place for the target search in under a month. During the project, the page was also cited in AI-generated answers.
The starting point
The clinic already had a website, but it had not offered pediatric ultrasounds. When Dr. Bárbara joined, the clinic added the service and needed to make it visible on Google.
The challenge was not to recover a lost position on Maps or in organic results. It was to introduce a new service and help people searching for this scan in Salta find the clinic.
What was done
The clinic's local presence was developed alongside a dedicated page for pediatric ultrasounds. The profile and landing page were organized to present the new service clearly.
Details, hours, categories and services were filled in, with the exact information someone looking for appointments searches for.
Guidance was prepared to make it easier for patients to leave a review. Reviews do not buy positions: they weigh indirectly, through the standing they give the clinic and because they make someone click the profile. The order in the map comes from three factors: how well the business matches the search, the distance, and how established it is. A complete profile that matches the site works on the first two; reviews work on the third.
The site's structured data was set to match the profile: same name, same categories, same hours.
The site was completed with pages for each type of study and each area of Salta, to cover the searches made with a neighborhood name.
Most of these searches happen on a phone. The site loads fast and an inquiry can be completed without waiting.
The profile's position and the inquiries it brought each month were tracked, to adjust the content to what people actually searched for.
The result
SEO is not only about adding visits: it also matters to appear when someone searches for a specific service.
During the project, the landing page reached first place for this search in under a month. The public Google link below shows current results, which may vary by location, language and date.
During checks carried out as part of the project, the landing page was also directly cited in AI-generated answers about pediatric ultrasounds in Salta. These answers can change.
Many patients have told me they came simply because they saw me listed first.
— Dra. Bárbara López, Consultorio de la Mujer
The clinic did not offer pediatric ultrasounds before Dr. Bárbara joined: this was a brand-new service that had to be positioned from scratch, not a position to recover. Getting the landing to first place for that search in under a month was record time for a service that had just been added.
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Check the current Google results:ecografías pediátricas en Salta
Google results can change by location, language and date. This link shows a live search, not a guaranteed ranking or a Search Console report.
Google search evidence
Each image documents results visible for a specific search and location. Google may show different results depending on location, language and date.
Consultorio de la Mujer appears first in organic results and in the map results. Google's AI Overview mentions Dr. Bárbara López and cites the service page.
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